Under the slogan 'As the world changes, all energies change with it' French major GDF Suez is changing its name to ENGIE. The world of energy is undergoing profound change, it says. The energy transition has become a global movement, characterised by decarbonisation and the development of renewable energy sources, and by reduced consumption thanks to energy efficiency and the digital revolution. Today, the need is to mobilise all energies, to innovate, gather, and marshal every idea.
Gérard Mestrallet, chairman and CEO of ENGIE declared : "The energy transition is more than ever a reality for which we have both great ambitions and a great responsibility. To meet the new challenges of this reality and to accelerate our development, we have decided to give the group a new name: ENGIE. It is an easy name and one that is powerful, a name that evokes energy for everyone and in all cultures, a name embodying our values and activities. We thus confirm our new ambition and the dynamics of change that drive our Group. This new name is an expression of our new corporate ambition ... with a presence in 70 countries throughout the world and across every energy source, ENGIE aspires more than ever to be the benchmark energy player in fast growing markets and the energy transition leader in Europe."
The new brand name is adopting the rising sun as its logo, symbolising a new day in the world of energy. To establish its international dimension, ENGIE has chosen to take its inspiration from its baseline signature, "By People for People."
Valérie Bernis, executive vp in charge of communications, marketing and environmental and corporate responsibility, declares: "This new name and new logo and the campaign to launch this new identity are messengers of a positive, optimistic and forward-looking vision. The name change symbolises our Group's transformation."
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