Hudson Energy, part of the Just Energy Group and claiming to be one of the fastest growing business to business energy suppliers in North America, has launched into the United Kingdom market. Hudson currently has over 150 000 commercial customers across the USA and Canada. It will sell energy supply products to UK business customers via brokerage agreements, with a focus on 'offering greater customer-service to the market'.
The launch comes at the same time as a Business Energy Barometer report indicating that 56% of UK businesses plan to switch energy suppliers in the next twelve months.
Hudson's selling point is its agile and flexible approach to the market, operating via a UK management team and a network of brokers across the UK. It will use technology specifically developed for the UK market to offer brokers instant access to customer specific pricing information so that they can compare opportunities on their customers’ behalf. This technology means that pricing information can be generated in real time compared with the current market where it may be days before a competitive quote is provided.
Stephen Fitzsimons, sales director at Hudson, believes the time is ripe for change in UK energy supply: “UK businesses are faced with volatile and unpredictable energy prices impacting their bottom line, particularly amongst smaller companies. The need for businesses to have choice in how and from whom they purchase their energy is critical, and Hudson will broaden the ability of consumers to have this choice.”
Deborah Merril, president of Hudson Energy, commented: “We recognise that businesses ... [cannot always] ... search out the best energy deal in an already complex market. By offering simple and accessible fixed price and term contracts, as well as more flexible contracts, our aim is to eliminate confusion and help businesses to plan for the future in a way that fits their unique business needs. It’s time for customer-service to return to the heart of market function.”
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