Research commissioned by Ofgem shows that even customers who are sceptical about the impact climate change is having and the programmes in place to curb carbon emissions are willing to pay up to £15 ($30) per year for measures that will reduce emissions. Those consumers who are very supportive of carbon abatement programmes and can afford to do so would pay £50 to £100 ($100 – $200) to support these programmes, although most feel strongly that business and energy suppliers should bear the majority of the costs.

Ofgem chief executive, Alistair Buchanan, commented: “Our research shows that there is a willingness from most consumers to help tackle carbon emissions, but there is confusion and pessimism about how effectively industry and government can fight climate change.”