Siemens Energy will begin rebranding as Omterra later this year, marking the next stage in the company’s separation from Siemens AG five years after its spin-off. The transition will bring Siemens Energy and Siemens Gamesa Renewable Energy together under a single corporate brand and will be introduced in phases.
The move follows the company’s 2020 spin-off from Siemens AG, after which it continued operating under the Siemens Energy name through a time-limited licensing agreement covering use of the Siemens brand. With that agreement approaching its end, the company has decided to adopt a standalone identity.
Chief executive Christian Bruch said Siemens Energy had reached a point where it was ready to establish its own global brand, citing improvements in the company’s financial performance, profitability and market position since becoming an independent business.
Bruch noted that the Siemens name had played an important role during the company’s early years as a standalone enterprise, helping it build customer confidence while it established itself in the energy sector. He said the transition reflects the progress made since the spin-off and the company’s ambitions for future growth.
The new Omterra name will become the umbrella brand for both Siemens Energy and wind turbine manufacturer Siemens Gamesa Renewable Energy, simplifying the group’s brand structure across its businesses. The company said the name was selected to reflect its international footprint, engineering capabilities and focus on supporting reliable energy systems.
The rebranding is not expected to affect the company’s operations, strategy or relationships with customers and suppliers. Existing products, services and projects will continue under the same business structure while branding changes are rolled out over time.
For the power sector, the change represents the final stage of Siemens Energy’s transition from a business carrying one of Germany’s best-known industrial names to a fully independent company with its own identity. The gradual introduction of the Omterra brand is expected to take place over the coming months, with further details due as the rollout progresses.
