General Electric is rolling out a comprehensive investment, marketing and policy initiative that addresses issues such as global warming by more than doubling its investment in technologies such as clean coal-fired power plants. With its new investment programme pitched at $1.5 billion by 2010, GE aims to achieve $20 billion in sales of environmentally cleaner products by then.

GE chairman and chief executive Jeffrey Immelt plans to urge the US energy industry to take the lead in dealing with emissions in a carbon-constrained world. As part of the measures, the company plans to reduce its greenhouse gas emissions by 1% over the next seven years and increase its energy efficiency by 30% by 2012.